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Affinity collects TIPA Award at Photokina

Press Release   •  Sep 23, 2016 11:07 BST

Serif MD Ashley Hewson (centre) receives the award from TIPA Chairman Thomas Gerwers (right) and Vice Chairman Giulio Forti

Professional image editing app Affinity Photo has been presented with the prize for ‘Best Imaging Software’ during the prestigious Technical Image Press Association (TIPA) Awards ceremony at Photokina 2016.

Ashley Hewson, Managing Director of Affinity maker Serif (Europe) Ltd, was invited to the exhibition in Cologne, Germany, to receive the sculpted bronze trophy from TIPA, which represents many of the world’s leading photo and imaging magazines.

Ashley said: “The annual TIPA Awards are renowned as the most influential photo and imaging product awards in markets around the world.

“For a relatively small UK company to be among the winners, alongside some of the biggest names in the photographic industry, is a massive boost for us and we’re very proud to be here to collect the award.”

TIPA Chairman, Thomas Gerwers, added: “A TIPA Awards endorsement is the highest accolade for any photo and imaging product.

“Affinity Photo is an affordable, non-subscription based software that offers just about every option that enthusiast photographers could need for image processing and creative effects.

“Indeed, Affinity offers most of the most-used tools found in more expensive and even pro-level image editing software.”

Shortly to receive another major free update, Affinity Photo for Mac is an acclaimed professional photo editing software suite with rave reviews from thousands of users.

Live retouch tools work in real time and its speed means there’s no waiting to see the results. Non-destructive editing, raw processing and end-to-end colour management are standard, so Affinity Photo has all the accuracy and quality necessary to make beautiful photographs spring to life.

Based in Nottingham, UK, Serif also plans to launch a Windows version of Affinity Photo before the end of this year.

Notes to Editors

Serif (Europe) Ltd, Nottingham, UK, NG11 7EP

John Atkin, Head of PR, email john@serif.com, phone +44 (0) 115 914 9006

Website https://affinity.serif.com

Newsroom http://press.affinity.serif.com

Video https://vimeo.com/macaffinity

Twitter @MacAffinity

Facebook http://facebook.com/MacAffinity

Affinity is a next-generation suite of award-winning software for creative professionals, comprising Affinity Designer and Affinity Photo, with Affinity Publisher coming soon.

Built from the ground up with a meticulous focus on workflow and blazing performance, Affinity apps are the culmination of Serif’s expertise and over 25 years’ experience in developing creative software. Like nothing that’s come before, Affinity apps are engineered to be the smoothest, fastest, most precise, and most integrated creative apps available. And Affinity don’t do subscriptions.

Founded in 1987, Serif (Europe) Ltd has been repeatedly praised for its powerful software which has put professional effects and demanding publishing tasks within the reach of ordinary PC users around the world.

Now the winner of over 200 awards internationally, with more than 6.5 million customers worldwide, Serif has more than 150 employees at its head office, development and European sales centre in Nottingham, UK.