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Affinity Designer official guide published in German

Press Release   •   Jan 24, 2017 10:05 GMT

The official Affinity Designer guide book is now available in German as well as English – and there’s 20% off both editions to celebrate.

Affinity Designer Workbook, from app maker Serif, contains more than 400 pages of instructions, guides and insider tips to help anyone make the most of the software’s speed and power.

As well as learning valuable techniques, readers can follow step by step guides to make nine amazing projects, created especially for the book by leading illustrators and designers.

Meanwhile tear-out ‘cheat sheets’ display the keyboard shortcuts designed for use in the different Personas, or modes, within the app.

To celebrate the launch of the German version, for the next two weeks the book is offered with a 20% discount, priced £27.99 / 34.99€ / $39.99 from https://affinity.serif.com/designer/workbook.

Winner of an Apple Design Award in 2015, Affinity Designer combines vector design and raster finishing naturally in one tool. Its speed, power and precision make creating art feel fun and spontaneous again, while delivering high-end results.

Serif Managing Director Ashley Hewson says: “Germany is an important market for Affinity products, so we’re very pleased to publish this book today.

“With almost 500 full colour illustrations and screenshots, Affinity Designer Workbook is an essential companion for anyone using our software on macOS or Windows.”

Guest illustrators include Paolo Limoncelli, a UX/UI designer and illustrator from Italy. His contribution, titled The Whittler, tells the story of a robot that lost his leg and tries to fix it using a branch from a tree he found in the forest.

Over the course of 50 pages. Users learn how to use both raster and vector techniques, as well as creating brushes in Affinity Designer.

Paolo says: “I like illustrations that tell you a story, and leave some open questions. The tutorial shows how to utilise a subtle, painterly effect – that’s why I decided to create and customise some tools for this specific piece.

“What readers of the book will find very useful in Affinity Designer is the workflow it offers for illustrations. You can use any design strategy you feel accustomed to, or experiment with new ones.

“Because you can use raster and vectors seamlessly, your concept can be iterated from sketch/draft stages without leaving the app. Everything is solid, reliable and designed to keep you concentrating on the piece, not the tools.”

Other illustration contributions include The Panther, a lesson in flat vector character design by Ben The Illustrator; Reflected Skyline by Romain Trystram, which demonstrates the use of dramatic light and reflections; Kevin House’s isometric illustrations in Wine Cellar; and The Fisherman, a 3D illustration by Jonathan Ball, aka pokedstudio.

Affinity Designer Workbook also includes four design projects for readers to follow, teaching brand and logo design, designing for print, UI and apps. They are contributed by Tom Koszyk – founder and creative lead at Hologram Design in Warsaw – and Affinity’s own Creative Director Neil Ladkin.

Following the discount offer, Affinity Designer Workbook will be priced £37.99 / 44.99€ / $49.99 (subject to regional variations).

Notes to Editors

Serif (Europe) Ltd, Nottingham, UK, NG11 7EP

John Atkin, Head of PR, email john@serif.com, phone +44 (0) 115 914 9006

Website https://affinity.serif.com

Newsroom http://press.affinity.serif.com

Video https://vimeo.com/macaffinity

Twitter @MacAffinity

Facebook http://facebook.com/MacAffinity

Affinity is a next-generation suite of award-winning software for creative professionals, comprising Affinity Designer and Affinity Photo, with Affinity Publisher coming soon.

About Serif

Serif’s global success with its Affinity suite of professional design and photo editing software is built on almost three decades of expertise.

Affinity Designer, winner of an Apple Design Award in 2015, and Affinity Photo, named Best Imaging Software by the Technical Image Press Association in 2016, were a result of the vision of the development team at Serif’s headquarters in Nottingham, UK.

Created from the ground up, with the emphasis on speed, power, accuracy and lack of bloat, Affinity Designer and Affinity Photo received a stream of glowing reviews from Mac users around the world, before being launched for Windows users too.

Their creation marked a change of focus for Serif which, since 1987, had grown a reputation for quality and reliability based on the award-winning Plus range of software for PC.

Powerful yet easy-to-use, the software offered low-cost alternatives to high-end publishing and graphics packages, putting professional effects and demanding publishing tasks within the reach of PC users around the world.

Now changing the game for professional graphic designers and photographers on Apple Mac as well as Windows, Serif is the winner of over 200 awards internationally, with more than 6.5 million customers worldwide. The company has around 90 employees.