Follow Affinity

Award-winning Affinity Photo adds powerful new features

Press Release   •  Jul 19, 2016 14:32 BST

Affinity Photo, the award-winning professional image editing app, is to get a host of powerful new features in its next update.

Developer Serif has published a ‘sneak peek’ video detailing what’s new in Affinity Photo v1.5, projected to be available in the Mac App Store in early autumn.

The new features will also be included in the hotly-anticipated Windows version of the software, tipped to be in free public beta around the same time.

Those added features announced today include:

  • Advanced HDR merge producing full 32-bit linear colour space images
  • An entirely new workspace for tone mapping
  • Focus stacking to bring depth to multiple combined images
  • Batch processing for smoother, faster workflow
  • Macros to record and replay a set of commands
  • An all-new way to edit 360 degree images

Watch/download the video: http://vimeo.com/175371036

Revealing the added functions, Serif Managing Director Ashley Hewson notes: “This will be the fifth major update we’ve pushed out since the launch of Affinity Photo – all free of charge to people who’ve bought the app.

“We’re committed to continuing to develop features that cement the position of Affinity Photo as the most indispensable image editing tool for pros, whether they’re using Mac or PC.”

Chosen as Apple’s ‘App of the Year’ 2015, and ‘Best Imaging Software’ 2016 by the Technical Image Press Association, Affinity Photo’s live retouch tools work in real time and its speed means there’s no waiting to see your results.

Non-destructive editing, raw processing and end-to-end colour management are standard, so Affinity Photo has all the accuracy and quality necessary to make beautiful images spring to life.

Hewson adds: “The success of Affinity Photo and the outstanding reviews we’ve had are proof that it delivers what creative professionals need – thrilling speed, sophisticated tools, pinpoint accuracy and painless compatibility, coupled with an attractive, modern look.”

Affinity Photo is available at a 20% discount price of £29.99 / $39.99 / €39.99 until Thursday, July 21, as part of a promotion to mark its first anniversary, before reverting to £39.99 / $49.99 / €49.99.

That’s the only price customers pay – there’s no subscription – and the v1.5 update will be free to existing customers.

Windows users can register now to take part in the free public beta at affinity.serif.com/windows.

Notes to Editors

For more information / images / interview opportunities:

John Atkin, Head of PR, email john@serif.com, phone +44 (0) 115 914 9006

Screenshots (use tags for different languages) http://press.affinity.serif.com/images

Logos (low res) http://press.affinity.serif.com/latest_media/tag/affinity-photo-logos-for-web

Logos (high res) http://press.affinity.serif.com/latest_media/tag/affinity-photo-logos-for-print

Website https://affinity.serif.com

Newsroom http://press.affinity.serif.com

Video https://vimeo.com/macaffinity

Twitter @MacAffinity

Facebook www.facebook.com/MacAffinity

Affinity

Affinity is the fastest, smoothest, most precise creative software for professionals.

After 25 years of developing products exclusively for Windows, Serif released its first ever Mac products, professional graphic design software Affinity Designer and professional image editing suite Affinity Photo - creative applications developed by a dedicated research team at Serif.

Serif (Europe) Ltd

Founded in 1987, Serif has been repeatedly praised for its powerful software which has put professional effects and demanding publishing tasks within the reach of ordinary PC users around the world.

Now the winner of over 200 awards internationally, with more than 6.5 million customers worldwide, Serif has over 100 employees at its head office, development and European sales centre in Nottingham, UK.

Attached Files

PDF document