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Celebrate with 20% off Affinity apps on Mac, Windows and iOS

Press Release   •   Dec 18, 2017 10:24 GMT

Two of the hottest creative apps of 2017 - Affinity Photo and Affinity Designer - are now available with at least 20% off to celebrate the New Year.

Developer Serif is offering the discount on all versions of its apps for Mac, Windows and iOS until 5 January.

It’s the perfect opportunity to snap up two apps which offer cutting edge speed, power and accuracy, designed from the ground up to meet the stringent workflow demands of modern professionals. 

Affinity Photo, available on Mac, Windows and iPad, pushes the boundaries for photo editing software. Its huge toolset is specifically engineered with creative and photography professionals in mind. Whether you are editing and retouching images, or importing RAW files and creating expansive multi-layered compositions with hundreds of layers, it has all the power and performance you will ever need. The iOS version was this month named App of the Year by Apple.

Affinity Designer, on Mac and Windows, is a complete vector graphic design solution brought to life in the fastest, smoothest, most precise software around. Each feature, tool, panel and function has been developed with the needs of creative professionals at its heart. With continuous innovation and development, the result is a ground-breaking application that will revolutionise how you work.

Ashley Hewson, Managing Director of Serif, says: “It’s been a phenomenal year for us and we look forward to another year of welcoming many more professional creatives who are experiencing the power of Affinity Photo and Affinity Designer for the first time.”

Affinity apps take all the leading professional file types, such as psd, svg, pdf or eps, comfortably in their stride. Or you can work in the proprietary Affinity file format, which offers complete compatibility across apps, including saved edit history, so you can switch between apps or pass work on to others in your team.

Unlike most modern photo editing or design software, Affinity Photo and Affinity Designer are available for a one-off payment, with no subscription. Updates are free, too.

The 20 per cent discount runs from 18 December until 5 January and means the desktop apps are discounted by around 20 per cent to $39.99 / £38.99 / 43,99€ (subject to regional variations) for Mac from the Mac App Store, or for Windows direct from or Microsoft Store.

Affinity Photo for iPad is discounted by around 25 per cent, and costs $14.99 / £14.99 / 16,99€ (subject to regional variations) from the App Store during the sale.

Notes to Editors

Discount prices are set using the App Store tier system, so exact percentages may fluctuate and precise amounts will vary according to the way Apple treats different currencies.

Serif (Europe) Ltd, Nottingham, UK, NG11 7EP

John Atkin, Head of PR, email, phone +44 (0) 115 914 9006




Twitter @affinitybyserif


Affinity is a next-generation suite of award-winning software for creative professionals, comprising Affinity Designer and Affinity Photo, with Affinity Publisher coming soon.

About Serif

Serif’s global success with its Affinity suite of professional design and photo editing software is built on almost three decades of expertise.

Affinity Designer, winner of an Apple Design Award in 2015, and Affinity Photo, named Best Imaging Software by the Technical Image Press Association in 2016, were a result of the vision of the development team at Serif’s headquarters in Nottingham, UK.

Created from the ground up, with the emphasis on speed, power, accuracy and lack of bloat, Affinity Designer and Affinity Photo received a stream of glowing reviews from Mac users around the world, before being launched for Windows and now iOS.

Their creation marked a change of focus for Serif which, since 1987, had grown a reputation for quality and reliability based on the award-winning Plus range of software for PC. Powerful yet easy-to-use, the software offered low-cost alternatives to high-end publishing and graphics packages, putting professional effects and demanding publishing tasks within the reach of PC users around the world.

Serif is the winner of over 200 awards internationally, with more than 6.5 million customers worldwide. The company has around 90 employees.