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Draw inspiration anywhere with Affinity Designer for iPad

Press Release   •   Jul 11, 2018 14:26 BST

Affinity Designer for iPad today brings professional vector graphic design to the iPad for the first time.

Developed with input from a team of leading professional graphic designers and based on Apple Design Award-winning technology, Affinity Designer is the most ambitious creative app developed for iPad. 

The app was launched today during an event at developer Serif’s Nottingham, UK, headquarters (6pm BST). And for a limited period, Affinity Designer for iPad is on sale in the App Store for only £13.99 / $13.99 / 14,99€ with no subscription - a discount of 30% on the full price (subject to local currency variations).

Watch the launch video here https://vimeo.com/affinitybyserif/DesigneriPad

Serif’s Managing Director Ashley Hewson says: “Affinity Designer for iPad takes all the power and precision of our desktop version and converts it into a truly stunning immersive experience.

“We’ve packed everything you’d expect from professional design software into an app that you can just pick up and take wherever you go, totally free from the confines of your desk or even your office.”

Hewson says developing Affinity Designer for iPad meant totally reimagining the way graphic design works on a screen.

“We've spent months working closely with influential artists, illustrators and designers to fine-tune the development of the app. Their input really helped us rise to the huge challenge of bringing a full graphic design experience to iPad, which means this is an app with proven professional requirements at its core.”

Affinity Designer for iPad’s velvet-smooth vector tools mean curves have pinpoint precision. From initial sketches, to fleshing out a design in vector, to handing off for professional print or web, it has the workflow covered, all in one place.

Professional performance demands the ability to operate seamlessly with your fellow pros. So Affinity Designer’s modern, powerful export engine covers all the major file types, whether a project is destined for print, online or another app.

In a real game-changer for vector drawing, pencil stabilisation allows you to produce the smoothest and most accurate lines possible, drawing using freehand pencil and brush tools.

The astonishing ability to zoom by well over one million per cent ensures complete accuracy in your work, every time.

Affinity Designer for iPad is unique in offering the opportunity to switch seamlessly from vector to raster work. With around 100 brushes built in, to cover pretty much every requirement, it’s simple to add rich media texture to your designs.

Naturally, Affinity Designer for iPad is optimised for the very latest iPad technology including intuitive multi-touch gestures. The iPad’s advanced Metal graphics processing delivers unreal speed and lag-free real-time edits, even on the biggest files. Apple Pencil dynamics like tilt, angle, pressure and more help bring smoothness and stability to your curves and colours. Using the Drag & Drop feature of the iPad’s Files app enables you to bring projects in and out of the app at a touch.

Hewson adds: “Affinity apps are tailored for today’s technology … that means they’re fast, powerful and precise, with total lack of bloat. On iPad, the powerful graphics processing really helps us deliver eye-popping performance.”

Affinity Designer for iPad supports all major formats, 16-bit per channel editing, end-to-end CMYK, ICC colour management and spot colours for professional printing.

Boasting 22 non-destructive adjustment layers that preview instantly and can be edited any time, and with full support for masks, stacks and clipping layers, Affinity Designer for iPad offers the most advanced layer controls available in any vector-based app. Further, its unrivalled text engine puts the power to create exquisite typography at your fingertips.

Everything you need for end-to-end UI design workflow is on hand, including unlimited artboards, a powerful Symbols tool and full asset management.

It works seamlessly with the desktop version (sold separately), which was given a coveted Apple Design Award in 2015. And it becomes the second Serif app for the Apple tablet – professional image editor Affinity Photo was unveiled at WWDC2017 and is Apple’s reigning iPad App of the Year.

After the discount period, Affinity Designer for iPad will be available priced £19.99 / $19.99 / 21,99€ subject to local currency variations). 

The same 30% discount is also being applied across Affinity’s range of apps and official Workbooks for a limited period.

Approved by professionals

The Serif developer team worked with leading artists and illustrators on the creation and testing of Affinity Designer for iPad, in a private VIP beta period designed to perfect the app for real-world uses. Quotes from some of them are below:

David Sossella Illustrator and creative director

“Affinity Designer for iPad is incredible, powerful and reliable. I love the way objects are managed and gestures have been implemented. It’s a great surprise to me to have such complete vector software on a mobile device, it’s something I’ve been waiting for.”

Steve Simpson Illustrator and graphic designer

“Affinity Designer for iPad is a fully featured vector app with raster tools available on a tablet. It’s a different level.”

Matt Griffin Illustrator and author

“I’m delighted that there is now an app like this available on iPad. Combining vector and raster tools, and with the addition of type, it has everything I need to work solely on the pad if required.”

Will Schorer Illustrator and graphic designer

“I'm blown away with Affinity Designer for iPad. Having the freedom to work from a sketch to a finished vectorised artwork all without any cables, in one app is a dream come true and a huge time saver.”

Juan Manuel Orozco Illustrator and graphic designer

“Discovering this app has been amazing, I’ve fallen in love. I can ink in vector and colour in raster all in one portable app, with no layer limitations. It’s totally changed my workflow.”

Notes to Editors

Video will be live from time of public launch.

Apps are available for review on request, subject to demand. Ashley Hewson is available for interview.

For more information about Affinity Designer go to https://affinity.serif.com/designer/ipad

Serif (Europe) Ltd, Nottingham, UK, NG11 7EP

John Atkin, Head of PR, email john@serif.com, phone +44 (0) 115 914 9006

Website https://affinity.serif.com

Newsroom http://press.affinity.serif.com

Video https://vimeo.com/affinitybyserif

Twitter @affinitybyserif #madeinaffinity

Facebook http://facebook.com/affinitybyserif

Affinity is a next-generation suite of award-winning software for creative professionals, comprising Affinity Designer and Affinity Photo, with Affinity Publisher coming soon.

About Serif

Serif’s global success with its Affinity suite of professional design and photo editing software is built on almost three decades of expertise.

Affinity Designer, winner of an Apple Design Award in 2015, and Affinity Photo, named Best Imaging Software by the Technical Image Press Association in 2016, were a result of the vision of the development team at Serif’s headquarters in Nottingham, UK.

Created from the ground up, with the emphasis on speed, power, accuracy and lack of bloat, Affinity Designer and Affinity Photo received a stream of glowing reviews from Mac users around the world, before being launched for Windows and iOS, where Affinity Photo is Apple's 2017 iPad App of the Year..

Their creation marked a change of focus for Serif which, since 1987, had grown a reputation for quality and reliability based on the award-winning Plus range of software for PC. Powerful yet easy-to-use, the software offered low-cost alternatives to high-end publishing and graphics packages, putting professional effects and demanding publishing tasks within the reach of PC users around the world.

Serif is the winner of over 200 awards internationally, with more than 6.5 million customers worldwide. The company has around 70 employees.