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Spotlight puts the focus on Affinity All-Stars

Press Release   •   Apr 26, 2018 10:20 BST

Beautiful art, design and photography is the focus of Affinity Spotlight – a brand new online resource from the team behind the award-winning graphic design and photo editing apps.

Available today at, Affinity Spotlight is valuable not just for users of Affinity apps, but for anyone seeking inspiration and advice from some of the biggest names in the industry.

Its launch reflects the growing influence of Affinity Designer and Affinity Photo as the go-to choice of creatives around the world, thanks to their cutting-edge speed and power, combined with a no-subscription pricing model.

With new content to be added all the time, star Affinity creatives featured at launch include:

  • Designer Jonathan Ball, founder of pokedstudio, and famed for his wacky characters and intricate worlds
  • Peter Collie, the world-renowned photographer working with luxury and high fashion brands on striking editorial images
  • Paolo Limoncelli, a UI/UX designer, digital illustrator and the talent behind DAUB Brushes
  • 3D artist Dimitrios Sakkas, who creates surreal fantasy and science fiction landscapes in Affinity Photo

Spotlight visitors who already use Affinity apps can also download the very latest keyboard shortcuts to view, print or customise. And there’ll be a wealth of advice and tutorials on using specific features of Affinity Photo and Affinity Designer, on Mac, Windows and iPad.

Ashley Hewson, Managing Director of Affinity developers Serif, says: “Seeing more and more outstanding content that our users were creating really inspired us to showcase their artwork and images in the best way possible.

“We also wanted to create a great reading experience, by removing all the clutter, making it very simple and refined, and making sure the featured artwork looks amazing on everything from mobile devices to 5k screens.”

Affinity Designer and Photo are available priced £48.99 / $49.99 / 53.99€ for Mac and Windows. Affinity Photo for iPad – Apple’s reigning iPad App of the Year – is available priced £19.99 / US$19.99 / 21,99€. (No subscription. All prices are subject to regional currency variations).

Notes to Editors

Serif (Europe) Ltd, Nottingham, UK, NG11 7EP

John Atkin, Head of PR, email, phone +44 (0) 115 914 9006




Twitter @affinitybyserif


Affinity is a next-generation suite of award-winning software for creative professionals, comprising Affinity Designer and Affinity Photo, with Affinity Publisher coming soon.

About Serif

Serif’s global success with its Affinity suite of professional design and photo editing software is built on almost three decades of expertise.

Affinity Designer, winner of an Apple Design Award in 2015, and Affinity Photo, named Best Imaging Software by the Technical Image Press Association in 2016, were a result of the vision of the development team at Serif’s headquarters in Nottingham, UK.

Created from the ground up, with the emphasis on speed, power, accuracy and lack of bloat, Affinity Designer and Affinity Photo received a stream of glowing reviews from Mac users around the world, before being launched for Windows and iOS - Affinity Photo is the 2017 iPad App of the Year, chosen by Apple.

Their creation marked a change of focus for Serif which, since 1987, had grown a reputation for quality and reliability based on the award-winning Plus range of software for PC. Powerful yet easy-to-use, the software offered low-cost alternatives to high-end publishing and graphics packages, putting professional effects and demanding publishing tasks within the reach of PC users around the world.

Serif is the winner of over 200 awards internationally, with more than 6.5 million customers worldwide.